Advertising Media

Definition

Advertising media allow you to present your products in catalog form and effectively market your current assortment of merchandise. You can prepare advertising pieces in a number of media, including:

· Catalogs or brochures

· CD-ROM discs

· Catalogs in on-line services (such as the World Wide Web or CompuServe)

The advertising media functionality comprises:

· Integrated maintenance for processing the following data:

– Advertising piece layout

– The materials presented and their prices

– Texts

– Documents (graphics, sound, video clips etc.)

· Business Application Programming Interface (BAPI) for accessing the data

Selection criteria

If you choose this component, you must also chose the Material Master application component.

If you wish to manage documents for advertising media, you must also choose the Document Management System application component.